Google Advertising Programs
PPC - Flexible, No Risk Internet Marketing

What is Pay-Per-Click (PPC)?
Pay-Per-Click (PPC) is an online advertising payment model in which the ranking of your site on selected search engines is determined by the bid amount you (the advertiser) are willing to pay for each keyphrase. Advertisers pay a cost-per-click (CPC) every time their link is clicked by a prospect.
The advantage of Pay-Per-Click (PPC) advertising is that you pay only when someone actually visits your site. In addition, there are no time delays, so we are able to respond quickly to market conditions, whereby if you have a specific promotion, we can respond in real time to ensure that all pay-per-click (PPC) search engine listings reflect the current promotion.

Pay-Per-Click Setup:
Following initial keyword analysis activities we will devise a set of marketing led keywords, titles and creative descriptions that will match the search queries entered by your target audience. These will then be utilised as the main thrust of the 'pay-per-click' campaigns.

Pay-Per-Click Management:
Once your pay-per-click campaign is active, Webpresence will regularly monitor your 'pay-per-click' search engine listings across multiple search engines, adjusting each bid where necessary to ensure that your website achieves strategic visibility across the Internet and each listing achieves maximum Return On Investment (ROI). We will also assess the Click-Through-Ratio (CTR) in order to identify the effectiveness of each individual advertisement.

Pay-Per-Click Financial Requirements
The advertiser is in complete control of exactly how much money is allocated to this element of your online marketing mix - so at any stage you can increase or decrease activity to suit your monthly sales objectives and market conditions.